Riviera'26,

About the event

Riviera - The annual international sports and cultural fest of VIT, with all of its beauty and prominence. It is South India's largest Indian entertainment scene, boasting of the most notable entertainers in India. Since its inception in 2002, Riviera has grown not only in terms of student participation but also the quality and the quantity of events, media coverage and international recognition has reached unsurmountable heights. The aim is not only to nurture leadership
qualities among students, but also to bring oneness among the student communities.

VIT's heart—a 4-day explosion of sports, culture, and unbridled enthusiasm! 40,000+ students, 650+ colleges, and a whirlwind of events from dramatic face-offs to literary showdowns, musical crescendos, and defy-gravity dance-offs. Organized by VIT students, this rollercoaster happens in February, turning the campus into a kaleidoscope of talent and celebration. Join us for an
unforgettable ride where the quirky and competitive collide!

Why should you sponsor?

1. Direct Access to a High-Value Talent Pool

Riviera brings together 40,000+ students from 650+ institutions across 45+ countries, including high-performing talent from engineering, management, design, and creative disciplines—making it an effective platform for employer branding and early-career outreach.

2. Sustained Brand Visibility at Scale

Over four days, sponsors receive continuous, high-impact visibility through on-ground branding, digital amplification, and stage integrations—ensuring repeated brand recall rather than one-time exposure.

3. Meaningful, Experience-Driven Engagement

Unlike passive advertising, Riviera enables experiential brand interactions through stalls, challenges, showcases, and activations—allowing sponsors to engage directly with their target audience in a high-energy, immersive environment.

4. Association with a Trusted Academic Institution

As the flagship fest of VIT Vellore, Riviera offers sponsors credibility through association with one of India’s leading private universities, reinforcing brand trust and institutional alignment.

5. Customizable ROI-Focused Partnerships

Sponsorship packages are flexible and outcome-oriented, allowing organizations to align their association with objectives such as branding, recruitment, product awareness, community engagement, or market positioning.

Sponsorship Team@VITVellore

I am the Head of Sponsorship for Riviera 2026, responsible for leading industry partnerships, sponsorship strategy, and external collaborations for the fest. I work closely with corporate partners to design mutually beneficial associations that align brand objectives with Riviera’s scale, audience, and engagement platforms.

Contact the Organizer Contact the Organizer