ND Country Fest,

About the event

ND Country Fest is North Dakota's largest country music festival, proudly held in New Salem, ND. In 2024, we welcomed over 75,000 fans from 40 states and 200 Canadian cities to experience the magic under “Salem Sue,” the World’s Largest Holstein Cow. In 2025, our incredible headliners include Sam Hunt, Cole Swindell, Gary Allan, and Sara Evans. Enjoy on-site VIP & Frontier Camping, VIP experiences, and a packed schedule featuring the Main Stage, Second Stage, nightly After Parties with DJ DU, and much more for a weekend you’ll never forget!

Get ready for amazing sponsor activations, games, giveaways, and more. We call that having an #NDGoodTime. Come for the music. Stay for the experience.

Why should you sponsor?

• Highly targeted audience

  • Country-loving, outdoorsy, family-focused fans who are loyal to brands that support their favorite events.
  • Ideal for regional and national brands wanting deep penetration in North Dakota and surrounding states.

• Brand visibility all weekend

  • Logo and name on stages, signage, LED screens, tickets/wristbands, bars, VIP areas, and digital assets (website, email, social).
  • Repeated impressions across multiple days build strong recall.

• Direct engagement and activations

  • On-site booths, contests, product sampling, VIP experiences, or branded zones.
  • Ability to collect leads, run giveaways, and tie in digital campaigns (QR codes, SMS, social hashtags).

• Content and social reach

  • Photos, live streams, and fan-generated content featuring sponsor branding.
  • Sponsors can reuse festival content in their own marketing (with agreed rights), extending value well beyond the event dates.

• Community goodwill and PR

  • ND Country Fest is a community-centric event; supporting it positions a sponsor as a champion of local entertainment and tourism.
  • Positive association with bringing people together and supporting regional music culture.

• Custom packages & measurable ROI

  • Ability to tailor packages to objectives: brand awareness, on-site sales, lead generation, employee/VIP hospitality, or product launches.
  • Clear metrics: attendance, impressions, engagement, traffic driven from festival channels, and on-site redemptions or sales.

• Year-round partnership, not just a weekend

  • Inclusion in pre- and post-fest marketing: email campaigns, announcements, artist reveals, website listings, and off-season events.
  • Builds an ongoing connection with the audience instead of a one-off ad spend.

Brandon Ralph

Brandon Ralph is a business owner and community figure based in Bismarck, North Dakota. He is the owner of Bruno’s Pizza and serves as President of B. Ralph LLC. Brandon is also a co-owner of ND Country Fest, a major regional music festival that draws national acts and large crowds each year. In addition to his business ventures, he has been involved in athletics, including competing in track and field and football at the University of Mary, and has remained engaged in the local community through leadership, events, and entrepreneurship.

Contact the Organizer Contact the Organizer