Atlanta Hispanic Yoga Festival,

About the event

Following a sold-out inaugural year that exceeded all expectations, the Atlanta Hispanic Yoga Festival (AHYF) returns for its second edition, continuing its mission to create accessible, culturally rooted wellness spaces for the Hispanic community in Atlanta.

Date: Sunday, October 4th, 2026

Location: Westside Warehouse, Atlanta, GA

The Experience: Attendees can expect a full-day cultural yoga celebration featuring a diverse offering of all-level classes, including Vinyasa, a Cacao Ceremony, a Men’s only class, Yin and Sound Healing—led by Spanish-speaking professional yoga teachers. Attendees will enjoy Hispanic cuisine as they shop from local wellness vendors and entertaining raffles, all while being surrounded by spanish speaking yogis and wellness organizations. AHYF is more than a festival—it is a growing movement rooted in belonging, representation, and collective well-being.

Our Story: What began as a simple idea has blossomed into something much greater. Today, the Atlanta Hispanic Yoga Festival represents a growing network of passionate teachers — a living movement filled with intention, love, and purpose. We are a community united by the belief that wellness should be accessible to everyone, regardless of language, culture, or income level.

It all started with a single yoga class — a unique, profound class taught in Spanish. The teacher’s words, warm and familiar, resonated deeply with everyone in the room. It was more than a moment of movement; it was a reconnection with roots, with culture, with identity. In that space, a vision was born: to share this experience with the entire Hispanic community and to create a refuge where every person could feel seen, heard, and supported.

That vision became a reality with the creation of the first Hispanic Yoga Festival in Atlanta — a pioneering event that marked a before and after. On the day of the festival, the Hispanic community showed up with enthusiasm, love, and openness, making one thing very clear: the community was ready for more.​

Ready for spaces where wellness feels like home, where language is not a barrier, and where every person can connect with their body, their mind, and their culture.

Since then, the festival has grown thanks to the energy, passion, and support of hundreds of people and our sponsors who believe in one shared purpose: transforming wellness into a right, not a privilege.

Why should you sponsor?

Sponsors would support our mission and vision
THE MISSION The first Latina-led festival to make yoga and wellness accessible to the Hispanic community, by removing language and economic barriers.

THE VISION A world where wellness feels like home — not a privilege. Belonging begins when someone feels seen, heard, and welcomed, in their own language.

Sponsors will help us in covering festival expenses, and ensuring your team is fairly compensated while keeping the festival accessible for the community supporting a sustainable, heart-led event.

The Atlanta Hispanic Community

• According to the CDC, Hispanic-Americans exhibit the highest prevalence of physical inactivity with language barrier as one of the primary reasons.
• Research from the Latino Behavioral Health Coalition (LBHC) and other organizations indicates that offering wellness services, such as yoga, in Spanish significantly improves engagement and adherence among Hispanic communities as this enhances comfort and participation.
• The Atlanta metro area Hispanic population grew by +31% from 2010 to 2020. There are almost 1M Hispanic residents in Atlanta in 2024.
• Gwinnett and Cobb Counties are home to nearly a quarter million Hispanic households.
   

Marketing Opportunity

Instagram Reach & Engagement Growth 2025: 170,000+ Instagram Views in 4 Months and 10,000–17,000 Total Engagements leading up to the festival.

Why this matters for Sponsors:

• 1,000%+ growth in visibility over 4 months
• Content performance spikes during brand activations & event coverage
• Sponsors benefit from organic, high-engagement exposure, not just ads

June: 8.4K Views - Early activations, University, Partnerships

July: 11K Views - Green Space, Community, Events

August: 54K Views - Brand collaborations: lululemon stores, Sweatheory, Los Corridos

September: 97K Views - Festival coverage, Emory Activation, Recap Content

A fast-growing, highly engaged audience primed for brand partnerships.

• 79% Women
• 25-44 Key Ages (61%)
• 60%+ Hispanic Audience

Isabel Canetti Ruiz

Meet our team:

MAGDA OLVERA

DIRECTOR/FOUNDER

Born and raised in Mexico, Magda moved to the U.S. over 20 years ago and now calls Atlanta home. Her journey with yoga began as a way to heal her body after a knee injury, but it quickly grew into a profound practice that she feels compelled to share with others.

With over ten years of experience as a fitness instructor and a Yoga RYT200 certification, Magda brings intention, power, balance, and, most importantly, joy to her students. Her teaching philosophy is centered on fostering deep connections, helping students not only strengthen their bodies but also nurture their minds and souls.

Magda is passionate about introducing the benefits of yoga to a new community of Hispanic yogis by offering classes exclusively in Spanish. Through her work, she hopes to inspire the Hispanic residents of the metro-Atlanta area to take a break from their daily routines, reconnect with their cultural roots, and experience a sense of blissfulness, physically and mentally recharging in the process.

 

ISABEL CANETTI RUIZ

DIRECTOR OF PARTNERSHIPS

Isabel's work focuses on creating authentic, mission-aligned collaborations that promote accessibility, cultural representation, and lasting community impact.

During her eight years at lululemon, she grew through leadership roles in Guest Experience and Operations, as well as Store Manager. Throughout her career, she led teams with a people-centered approach while also driving community initiatives—supporting the development of brand ambassadors, producing in-store events, and collaborating with local fitness and wellness studios to strengthen authentic connections.

Isabel completed her Yoga RYT200 certification eight years ago and offers a vision of well-being based on embodied movement and self-study. Her Puerto Rican roots and love of music deeply influence how she creates and sustains spaces.

 

ADRIANA GUADERRAMA

DIRECTOR OF OPERATIONS & STRATEGY

Adriana is a visionary and entrepreneurial leader in wellness with a solid track record in executive leadership and operational excellence. Originally from Venezuela, she brings a multicultural perspective that integrates strategy, structure, and a human-centered approach to every project she leads.​

With training in yoga, sound, and meditation, Adriana is the founder of Awakening Goddess, a wellness platform focused on conscious connection and personal development. Her approach is based on integrating mindfulness with the creation of spaces where presence, purpose, and collaboration become catalysts for individual and collective transformation.

She brings a unique perspective that integrates corporate leadership with mindfulness-based practices, ensuring that the festival operates with clarity, intention, and long-term impact.

Contact the Organizer Contact the Organizer